Siete Leguas

Forget the salt and lime!

Tequila is perhaps the most maligned of spirits, whose reputation over the years has seen it associated with ending your evening in hospital, a police cell or a gutter. It’s true that there are plenty of tequilas on the market that leave a lot to be desired but it’s also true that there are plenty that are smooth, well balanced and a pleasure to sip.

For the past five years I have been hearing people say that tequila is going to be ‘the next big thing’ in terms of spirits category, but somehow it has never really made it. Certainly the selection on most back bars has grown, and there are more tequila-based cocktails on drinks lists, but from a consumer point of view it hasn’t taken off in the way that other spirits have. Maybe it’s a slow burner or maybe all those late night shots of Jose Cuervo have just put people off forever.

A Little Bit of Favouritism

Looking at my drinks cabinet I have just realised that there are certain bottles that get used a lot more than others. Havana Club 7 year old Rum, Geranium Gin, Siete Leguas Tequila, Sagatiba Velha Cachaca, Wild Turkey 101, these bottles seem to need replenishing rather often. But why is it that I have formed a bond with these brands? It’s not as though I don’t have other great rums or tequilas to choose from, but I seem to often find myself drawn to my old favourites.
 
 
The same is true when I’m sat at a bar, staring at the back bar and pondering what to drink first. I always smile when I see a few of my favourites on the shelf, knowing that I have some choices that are bound to hit the spot. 
 
 
Of course a lot of it has to do with finding products that taste good and I find myself going back to them simply because I enjoy the flavour, but sometimes there is a deeper pull towards one brand over another. I think there are a few reasons for this emotional attachment that go beyond simply liking the taste of the liquid in the bottle.