It’s been hard to miss the buzz over the last few days about Pusser’s Rum deciding to take PKNY (formerly Painkiller bar) to court to protect their trademark of the name Painkiller. It has been an eye-opening experience to watch the industry debate both sides of the argument, but mostly it has served to highlight what happens when brands don’t work with bars to achieve mutually beneficial results. Fortunately, today I get to write about a brand that is supporting bars and helping bartenders to share their knowledge and passion internationally.
You see St Germain Elderflower Liqueur have just started an international bartender exchange programme, designed to get bartenders sharing ideas and experiencing different cultures. This sort of activity is a shining example of how easily brands can promote the work of drinks industry professionals, create good feelings within the trade and achieve results that benefit everyone taking part.
It turns out that creating a huge database of drinks recipes and spirits is thirsty work, so we decided to reward ourselves for our recent efforts by wandering around East London and having a few drinks with friends.