Looking at my drinks cabinet I have just realised that there are certain bottles that get used a lot more than others. Havana Club 7 year old Rum, Geranium Gin, Siete Leguas Tequila, Sagatiba Velha Cachaca, Wild Turkey 101, these bottles seem to need replenishing rather often. But why is it that I have formed a bond with these brands? It’s not as though I don’t have other great rums or tequilas to choose from, but I seem to often find myself drawn to my old favourites.
The same is true when I’m sat at a bar, staring at the back bar and pondering what to drink first. I always smile when I see a few of my favourites on the shelf, knowing that I have some choices that are bound to hit the spot.
Of course a lot of it has to do with finding products that taste good and I find myself going back to them simply because I enjoy the flavour, but sometimes there is a deeper pull towards one brand over another. I think there are a few reasons for this emotional attachment that go beyond simply liking the taste of the liquid in the bottle.